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Klaus G Grunert

Title

Professor, Dr.oec.habil.

Primary affiliation

Klaus G Grunert

Areas of expertise

  • Forbrugeradfærd og fødevarer
  • Consumer decision making
  • Consumer attitudes
  • Lifestyle and segmentation
  • Consumer acceptance of new foods
  • Food and Health
  • Market-oriented product development
  • User-driven innovation
  • Innovation

Contact information

Telephone number
Email address

Selected publications

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