Reserch on consumer reactions to marketing activities inclusing new products and services. Specific focus on the role of marketing in the inclusion of typically underrepresented gruops in society.
Teaches marketing management and innovation management. Supervisor on bachelor's, master's and ph.d. level.
Experience with several international research projects with partners from different universities and companies from different disciplines. Co-founder and leader og the Danish Innovation Index and part of its international coalition.
