Consumer testing is challenging, especially as standard questionnaires are based on consumer self-report, which may take a long time and be subject to consumer bias and demand effects. As consumer acceptance is especially critical in the context of new healthy sustainable products, this project proposes the inclusion of more nuanced and implicit measurements that include behavioral measurements as well as consumer physiological responses. Biometric feedback, which is just beginning to be utilized in sensory science, can measure such implicit responses by tapping into physiological responses, which reflect people’s emotional states.
The MSc project focuses on measuring the eating experience via physiological measurements that reflect bodily and brain activity (e.g. facial expression analysis, skin conductance, heart rate, electroencephalography). The student will be part of planning, executing, and analyzing data from the studies
The project is aligned to UN's SGD:
