VR Supermarket

Immersive virtual reality supermarket developed by AATE VR and Kanda ApS based on Unity Technologies.

Human behavior research - collect data in a controlled, near-realistic, immersive setting
Gathering insight on store atmospherics, social influence and product performance in shopping situations
Key eye tracking metrics, purchase behaviour
Collect, integrate, analyse data

Details

COBE Lab

School of Business and Social Sciences

Fuglesangs Allé 4

8200 Aarhus N

Human behavior research - collect data in a controlled, near-realistic, immersive setting
Gathering insight on store atmospherics, social influence and product performance in shopping situations
Key eye tracking metrics, purchase behaviour
Collect, integrate, analyse data

Anne Odile Peschel, Senior Researcher

Excellence

Revised 09.08.2023