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VR Supermarket

Immersive virtual reality supermarket developed by AATE VR and Kanda ApS based on Unity Technologies.

  • Human behavior research - collect data in a controlled, near-realistic, immersive setting
  • Gathering insight on store atmospherics, social influence and product performance in shopping situations
  • Key eye tracking metrics, purchase behaviour
  • Collect, integrate, analyse data    

  • Raw data of store interactions
  • Raw eye tracking data, if using the HP Omnicept Reverb VR headset