Department of Food Science

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 Department of Food Science FOODHAY Instruments Sensory and Consumer Platform Multisensory & Biometrics Lab VR Supermarket

VR Supermarket

Immersive virtual reality supermarket developed by AATE VR and Kanda ApS based on Unity Technologies.

  • Human behavior research - collect data in a controlled, near-realistic, immersive setting
  • Gathering insight on store atmospherics, social influence and product performance in shopping situations
  • Key eye tracking metrics, purchase behaviour
  • Collect, integrate, analyse data    
  • Raw data of store interactions
  • Raw eye tracking data, if using the HP Omnicept Reverb VR headset    

Details

Location

COBE Lab

School of Business and Social Sciences

Fuglesangs Allé 4

8200 Aarhus N  

Typical applications

  • Human behavior research - collect data in a controlled, near-realistic, immersive setting
  • Gathering insight on store atmospherics, social influence and product performance in shopping situations
  • Key eye tracking metrics, purchase behaviour
  • Collect, integrate, analyse data    

Key contact

Anne Odile Peschel, Senior Researcher

peschel@mgmt.au.dk    

Access category

Excellence    

Revised 09.08.2023